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The magic behind the music: Song writers share their stories at CCMF

Lowrey, Durrette, and MaC performing at CCMF (WPDE).

Levi Lowrey, Wyatt Durrette, and Kevin MaC sit on the Coca Cola stage, strumming quietly as a small crowd gathers around.

“I was talking to my wife about how good I am at being her husband one day, and a lot of the things I was saying sounded really good, so I thought I’d put it into a song for her," Lowrey says, as a few members of the crowd giggle.

Then the trio start playing a song.

These men are not just artists at Carolina Country Music Fest. They consider themselves more writers than singers and are responsible for some of the biggest country music hits playing on radio stations today.

"I really fell in love at a young age with two things. The stories in country music, and then also the power of music," Durrette said.

Durrette said he began writing songs at 11-years-old. Fast forward to adulthood and his work helped launch the careers of the Zac Brown Band, with their breakout song, "Chicken Fried."

“I was in Smyrna, Georgia where I lived at the time. I was driving down the road, I took a picture of the screen and... sent it to my parents and all that stuff," Durrette recalled.

Friday afternoon, he played one of their hits that he wrote, "Knee Deep."

In between breaks, the songwriter-singers explained how their creations came about. This format, known as "writer rounds," is popular in Nashville, but new to Myrtle Beach and the CCMF crowd.

“It’s a joy to be up there, it’s an honor to be up on stage and to play music, and express yourself through song for people," up-and-coming artist MaC explained.

The three admit they are more comfortable writing songs than being on stage, but are inching their way toward the spotlight. MaC is working on an album, including several songs that he previewed Friday.

Lowrey and Durrette have formed their own band, "Yesterday's Wine".

“People know when you’re telling the truth, they know when it’s genuine, if it’s coming from the right place. I use words like the human condition, things like that. I really try to dig into the touch, the smell, the taste, whatever’s going on in the song," Durrette said.

The three will be playing together Saturday at 2 p.m. on the CCMF main stage.

Durrette is also scheduled to join the Zac Brown Band for part of their performance Sunday.

“I’m just happy to be a part of the country music family, man. I Grew up listening to country music, and now I get to be in it, and it just means the world to me.”" MaC said.

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