Zero Tolerance for Litter in full effect this month

Litter along the roadways and neighborhoods are not only an eyesore, but hurt our environment.

"If you don't keep the environment clean, who will?" said Dennis Hoffner, a Conway resident.

In 2013, the Keep Horry County Beautiful Committee picked up 24,520 pounds of trash. Now the month has been committed to stopping those who litter by Governor Nikki Haley, who proclaimed the month of April as 'Zero Tolerance for Litter' month.

Palmetto Pride is a nonprofit organization that promotes litter enforcement. Along with law enforcement, they're going to be on the prowl for litterbugs.

"We're going to be aggressive in our enforcement when it comes to littering, anything from a cigarette bud to a illegal dump sites. We're gong to be looking out for, investigating, and making the proper charges for enforcement when applicable," said Lt. Robert Kegler with the Horry County Police Department.

If you're caught littering, there are some hefty fines you could face.

"Up to $1,000 in the first offence for littering. They can do 30 days in jail up to a year as well upon conviction for that," said Lt. Kegler.

In addition to this month's Zero Tolerance Campaign, Lisa Bourcier with Horry County says Paul Whitten, Assistant County Administrator for Public Safety, is expected to announce a litter cleanup program to Horry County council during the next budget retreat on April 10, and April 11.

The program would focus on enforcement, pickup and education.

If approved, the county would hire part-time employees to pick up litter.

For more information on reporting a person who's littering, click here.