This weekend and next weekend are usually the slowest weekends of the year for hotels on the Grand Strand, which means fewer people are around for stores and restaurants.
"Some businesses actually close down and use that time to reinvest in their property to reinvest in their facilities some just take time off and others try to struggle through the winter months and hope that the spring comes and brings them out of that slower season," said Brad Dean, CEO of the Myrtle Beach Area Chamber of Commerce.
Though many small businesses close their doors for roughly six weeks, the Myrtle Beach Area Chamber of Commerce is hard at work finding ways to lure in people during the holiday season.
"Indoor amusement attractions, museums, as well as events where people can attend either indoor or outdoor," said Dean.
Some people like Wanda Oakley from North Carolina prefer to visit the Grand Strand during the winter months to avoid the crowds.
"We enjoy the quiet, and we can just open the doors and listen to the ocean and there's not any music, or people screaming, it's just calm ocean waves," said Oakley.
Plus, there are some additional perks for holiday visitors.
"Rates for hotels this time of year can be as much as 70 to 80 percent off of what you'd pay during peak season," said Dean.
Kelvin Chu, a waiter at Mrs. Fish says they used to close for six weeks, but now they don't think it's a smart business decision.
"We got more people now, I think, during the winter time. A lot more snowbirds and stuff and those kind of people coming in. So just stay open and see what's going on," said Chu.
Dean says things will start to pick up again in February when the golfers start to arrive.
He says they heavily focus on the shoulder seasons as well as the holiday season to try and make Myrtle Beach a year round destination.