Many small businesses are opening up shop nationwide to celebrate Small Business Saturday.
SBS comes the day after Black Friday to encourage communities to support and shop local.
One local business in Conway called 'A Shooting Affair' is honoring the day by offering 20% off everything in the store except for firearms.
The store is primarily a boutique for women 21 and older who have obtained a concealed weapon permit.
The store offers ammunition, accessories, holsters, and firearms for women. Customers can find many accessories dolled up for women like pink holsters and firearms.
Owner Lori Lilley explained that after being open less than a year, she hopes Saturday's a busy day.
"We don't have money backing us like larger stores and we thrive on local business," she explained.
Other businesses in downtown Conway echo the same feelings, including owner of 'The Bodega' Debbie Stephens.
She explained that when you shop local you're not only helping a small business, but you're spending money that goes right back into the community.
"Owning a business I don't get out of Conway very much and especially out of Horry County so my money goes right back into the community and I think most everybody here is the same way, the merchants and their employees," Stephens explained.
In 2012, Small Business Saturday brought in 5.5 billion dollars in sales for small companies nationwide.