New Hilton marks hotel development rebound for Myrtle Beach

A new high-rise hotel being built on Ocean Boulevard will be one of the biggest ever in Myrtle Beach and among the first new hotel projects in the city in four years.

The Hilton Grand Vacations Club will be a timeshare hotel 22 stories tall, with 230 units on a site on Ocean Boulevard near 21st Avenue North.

Site work has begun on the property next to the Boardwalk Hotel.

The project will cost around $41 million to build, with a completion set for the summer of 2015.

The hotel project is a revision to an existing planned unit development, or PUD, which means the city allows certain zoning concessions to the developers. In return, the developers have to agree to make some public improvements around the PUD.

In this case, the developers are adding more than a million dollars worth of public benefits.

"There's going to be some parking, little parks, some street trees, some landscaping, some sidewalks, things that will make it easier for the public to walk around and enjoy the public amenities there," said Myrtle Beach spokesman Mark Kruea.

On Tuesday night, city council unanimously approved those improvements for the unit development in which the hotel will stand.

Kruea says the project is a sign that the local economy is bouncing back and that the hotel industry has done well, with a few record summers over the past four years.

"It will be a very attractive extension of what we already have over on Ocean Boulevard," Kruea said.

Myrtle Beach City Council held a public hearing Tuesday on the second reading of the planned unit development. Kruea says that allows the developers to get the building permit they need to start building the tower in December.

The new Hilton will take the place of the Beach View apartments, which were torn down in August.