The average American owns seven pairs of jeans, but tens of thousands of them are discarded each year, and many end up in overflowing landfills.
That's why it's important to recycle your old jeans when you no longer like the way they fit or they are no longer in style. The Blue Jeans Go Green denim is a recycling program that can help you do just that. It upcycles old jeans into denim insulation for homes made up of 85 percent recycled cloth. About 250,000 square feet of that insulation is then provided to communities in need and programs like Habitat for Humanity each year. It is environmentally safe, has 30 percent better sound absorption, resists mold and mildew and doesn't contain any volatile organic chemicals.
To date, the Blue Jeans Go Green program has received almost one million pieces of denim, resulting in approximately two million square feet of insulation. That's over 600 tons of denim diverted from landfills.
Celebrities with great style, like Nashville's Hayden Panettiere, have teamed up with the program for The Great Denim Challenge to help reach its millionth piece of denim for recycling.
People across America will have the opportunity to bid on their favorite celebrities' self-autographed jeans. Celebrities will contribute their autographed jeans to an auction for people to bid on, giving people across America the opportunity to bid on their their favorite celebrities' self-autographed denim.
Bidding will utilize "denim currency", placing their bids based on the number of pieces of denim they will contribute to the Blue Jeans Go Green denim recycling program.
The auction closes November 3rd, and the person who places the greatest bid of denim contributed on a particular pair of autographed celebrity jeans will be the recipient.
All the denim contributed in the auction will be recycled into insulation.
For more information on the action and how you can score a star-studded pair of jeans, click here.