The majority of the crowd arrives on Friday for the Atlantic Beach Memorial Day bikefest but there are already plenty of people in town.
Thursday afternoon things were already starting to pick up on the streets of Atlantic Beach with vendors are setting up, and bikers are riding through.
But Atlantic Beach isn't the only area catering to the crowd. Hooters restaurant outside North Myrtle Beach also has vendors set up in it's parking lot.
Alex Auther, with Bike Week Expo, said he stayed up late last night networking and promoting their events.
"We're just trying to create a different array of things for people to come out and enjoy," Auther explained.
His group is hosting stunt shows, a fashion show, and a charity ride. They want to cater to everyone, and are ready for the weekend.
"A lot of people sit around and they wait and wait and then when they get here it's almost like Christmas. They're glad it's here, but at the back end of it you're sad to see it go," Auther added.
That excitement is also evident at Redline Powersports off Highway 501. They have vendors setting up and will host several events including an appearance by R&B artist Keith Sweat.
"Sales go through the roof compared to any other normal week during the summer. Everything skyrockets when everybody gets into town," said manager Eric Righter.
Righter said they had about 9,000 people stop by last year. He's expecting that number to increase this year.
"We bring in extra staff. We have a couple other stores where we bring in some other technicians and parts employees just to cover the crowd make sure we have everybody taken care of," added Righter.