Study: How football team performs affects fans' eating habits
Fri, 23 Aug 2013 09:27:57 GMT —
Football season is upon us and the WPDE NewsChannel 15 End Zone coverage begins Friday night.
As you prepare to cheer for your favorite team, there's a new study that shows there may be more to a win or a loss than you thought.
The journal Psychological Science took a look at what happens to fans the day after an NFL game.
It found that supporters of the winning team tended to eat healthier foods, while fans of the losing team ate more saturated fats and sugars.
Fans of the losing team, on average, ate about 16 percent more than they usually ate on Mondays, according to researchers from the INSEAD Business School.
Fans of the winning team ate about nine percent less saturated fat than normal. Researchers said the difference was especially defined if the game was close, or an upset, or in a city with a strong fan base.
A reason this could be happening is that researchers think when a team wins, it boosts fans' self control. When they lose, people are more likely to eat because they feel an identity threat.
Also according to the research, the effect was more about an increase in saturated fat, as opposed to an increase in calorie consumption.
Researchers found similar results in both men and women fans.