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      Redevelopment group looks at ways to brand the Myrtle Beach Boardwalk

      The Downtown Redevelopment Corporation has plans in the works to brand the Myrtle Beach Boardwalk.

      "There's been a lot of discussion about what it is. Branding or rebranding, and it's not rebranding," said Committee Chair Michael Guthrie. "The question is: What exactly is the boardwalk?"

      Guthrie said research and feedback from people who use the boardwalk and local businesses will be helpful when figuring out how to brand the 1.2 mile-long walkway that stretches from the Second Avenue Pier to the 14th Avenue Pier.

      The ultimate goal is to increase the value of the boardwalk brand and market it more, which Guthrie said could have a positive effect on the existing businesses.

      "For the property owners all their property values would continue to increase. And for potential businesses that would come in, it becomes a very attractive location for people to want to come," Guthrie said.

      WPDE NewsChannel 15 spoke with one employee who manages the Oceanfront Bar and Grill.

      "The best thing that could happen is adding some diversity of business, so that you have more things to attract more people as opposed to just more restaurants, just more amusements that the same people are going to come and see," said Jonathan Talbot.

      Talbot's ultimate goal is for the boardwalk to become a destination spot for entertainment and nightlife.

      At this time Guthrie doesn't have a timeline of when plans will get underway.

      However, a second branding committee meeting will take place next month.