A marketing campaign for Myrtle Beach's minor league baseball team has struck out.
Now, the Pelicans are changing their slogan to something they hope will hit a homerun.
The team started this season with the slogan, "Un-flocking Believable."
But then they got complaints, with some people saying the slogan was offensive.
The general manager of the Pelicans, Andy Milovich, says the team looked to start the season with a marketing campaign that would be fun, catchy and tie into the team's brand.
What they came up with is the play on words that cuts pretty close to another "F" word.
Milovich thought they might get one or two complaints. They ended up with 30 or 40 emails and calls.
"If the community feels it's inappropriate, whether that's a large percentage or a small, it's in our best interests to do what's right for the community and in this case, we feel as though changing course was the right way to go," Milovich said.
So, 400,000 printed pocket schedules, plus billboards and other marketing materials are all being tossed out.
Some people told WPDE NewsChannel 15 they think the slogan doesn't really go over the line.
"It's not something that I would probably use, but I could see how young people nowadays would think it's wonderful," said Kathy Romey of Carolina Forest.
"I'm more of a laidback parent, so no, I don't think it's too bad. I could see how some people might," added Chris Ross of Carolina Forest.
Others say the slogan is just too edgy.
"If you got to think about something twice as to whether it's proper or improper, then more than likely you shouldn't use it," said Myrtle Beach resident Fred Portman.
The team is going with some new slogans, like "Bird-tastic" and "Splash-a-rific," said Milovich.
He won't say how much the change will cost, but it will be "significant," and worth it.
"At the end of the day, it's about doing what's right for our fans and the community and it's what we've always done and what we'll continue to do," said Milovich.
After the team decided to drop the slogan, Milovich says he reached out to fans who complained about it and their reaction was very positive.