Coastal Carolina University announced the name of its new recreation center Wednesday.
The new center will be the HTC Recreation and Convocation Center.
School leaders will not say how much it paid for the naming rights, but say it included a cash donation and in-kind services, meaning it will wire some of the new buildings on campus.
The center is located at 104 Founders Drive on the campus of the university.
Members of the CCU administration, athletic department and faculty were on hand for the announcement, including President David DeCenzo and executive director of the Chanticleer Athletic Foundation Mark Roach.
"I think the two coming together who have been instrumental in a lot of growth in this community just makes perfect sense," said President DeCenzo.
Designed by the Garvin Design Group of Columbia, the SRCC houses more than 131,000 square feet of state-of-the-art equipment and resources with a contemporary look.
The convocation portion of the building will be the home for the CCU basketball and volleyball teams and will seat 3,200 fans.
The building is also the new location of CCU's university bookstore.