On Friday, a Georgia family announced their newest effort to keep the search alive for their son who disappeared last August on a family vacation to Myrtle Beach.
A bright yellow and red 'Missing' sign with 44-year-old Johnny Brown's face will flash across an electronic billboard located at the corner of Mister Joe White Avenue and Ocean Boulevard.
"With the billboard, I think it'll help a lot, because I believe that people have forgotten. And that's something we don't want anybody to do is forget that our child is out there somewhere," said Ruby Brown, Johnny's mother.
Locating Johnny has been difficult for police and investigators because he is mentally disabled and is unable to communicate. Johnny's family and police believe this billboard will help communicate what Johnny cannot.
The Brown family was able to get Johnny's photo on the billboard with help from the Cue Center for Missing Persons in North Carolina.
Myrtle Beach police are also searching for Johnny and believe the billboard will be useful in a vacation-destination like Myrtle Beach, which draws in people from across the country.
"A lot of people in town are not going to know who this is. They are not going to know about the case, but having a visual reminder that's going to be flashing along Ocean Boulevard on a daily basis, those people down here on vacation may see his picture and say, 'Hey I saw that guy,'" said Captain David Knipes of the Myrtle Beach Police Department.
At this time, the Brown family continues to stay hopeful that he will be located.
"We love you so much. We miss you and we are praying for you every day and every night," said Ruby.
"We are still searching for him high and low and hoping sooner or later he will come up, turn up," said John Brown, Johnny's father.