Around 11am, first responders were called to 6601 Adrian Highway for a motorcycle accident.
Jessie Ridgle, 46, of Horry County died at the scene of multiple trauma, according to Horry County Deputy Coroner Tamara Willard.
Ridgle was traveling south on Adrian Highway on a 2013 Harley Davidson, when he ran off the right side of the road, lost control, crossed the center-line and was hit by an oncoming car, according to Sonny Collins, with the South Carolina Highway Patrol.
Ridgle was not wearing a helmet, Collins said.
The driver of the SUV that hit the motorcycle was not hurt and will not be charged, Collins added.