Despite a weak economy, people on the Grand Strand aren't afraid to splurge this Halloween.
The trend is a treat for costume shops like Imaginations in Myrtle Beach. "We've been up. Our numbers have been up everyday in October, so were very fortunate," Vice President Shanna Coley said.
A survey from the National Retail Federation shows nearly 69 percent of Americans say they intend to celebrate the holiday this Monday, October 31. It's the best number the survey's seen since it started nine years ago.
So which costumes are people splurging on this year? "I would say probably the zombie stuff. Never before have we sold that much makeup, masks and costumes for zombies. This is the first time we've ever really had a big surge on that," Coley added.
This year, parents are snatching up more of Imaginations' movie based costumes for their kids like Captain America, Green Lantern and Woody from Toy Story. Amy Starnes of Myrtle Beach says it takes more than just the outfit to complete the look and that means more cash.
"I have three kids and their costumes are pretty expensive if you get the whole accessory thing. My son is Luke Sky Walker, my little one is Jesse from Toy Story, so I had to get the hat and the boots and everything. I usually just love Halloween and let them get whatever they want," Starnes said.
On the other hand, there are those who don't know what they want to dress up as, but do know their limit when it comes to spending.
"We don't really have a budget right now. We're just trying to figure out what we're doing. Last year we were in New York in Albany and I was a referee, so this year we're trying to do something a little different. Over 60 dollars is too much," Alyssa Kingsbury of New York said.
Close to half of those celebrating this year are expected to spend an average of $72.31 on their get up, a figure second only to the amount spent by people on Christmas decor, according to the NRF.
And Coley's anticipating to see a lot of that cash flow spent at her store this weekend. She's actually expecting the crowd at Imaginations to be a 'mad house'. "It's like Black Friday for us," she said.