Grand Strand opens fall tourism campaign

MYRTLE BEACH, S.C. (AP) - With the Labor Day weekend over, the Myrtle Beach area is turning its attention to a fall tourism campaign.

The campaign starting Tuesday is dubbed 60 miles in 60 days, referring to the 60 miles of beaches running from Georgetown to the North Carolina line that make up the Grand Strand. The 60 days cover the time between the start of the campaign and the end of October.

Tourism officials are promoting everything from attractions and food to little-known facts about the Grand Strand. The effort includes media advertising, bloggers and contests. The idea is to boost tourism during the fall season.

The Grand Strand is the heart of South Carolina's $15 billion tourism industry.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)