Digital billboard could cut down on sign numbers

Digital billboards could be the future of advertising in Myrtle Beach.

City Council is considering a proposal that would allow digital billboards to be placed within city limits. There's a catch though. Any company wanting to use a digital billboard would have to give up two regular billboards.

The swap could cut down on the number of billboards, which the city's spokesman says has always been a concern. "We're very concerned about visual clutter and landscaping and all of the things that make Myrtle Beach an attractive place to live and visit. Signs have a tendency to proliferate," said Mark Kruea.

15 years ago, the city placed a moratorium on billboards.

There are about 110 off-premise billboards in the city.

But if things go digital, that number would, in theory, be cut in half.