More than 100 cyclists showed up to Saturday's first ever "Respect Ride" in Myrtle Beach in an effort to promote bicycle safety and remember those who have died this year in bicycle accidents.
Organizers say 4 bicycle riders have died in 2013 alone, including Jimmy Westmoreland, 75.
Westmoreland was killed while riding this past July.
"He was riding on his bike and a motorist pulled out in front of him and he was unable to to avoid him and there was an incident and he went over the handlebars and crashed and unfortunately passed away a couple days later," said his friend and fellow rider Tom Vitt.
Police said Westmoreland died from blunt force trauma to the head.
At Saturday's ride, cyclists paused at 55th Avenue North near where Westmoreland was killed, for a moment of silence and prayer for the four who lost their lives.
Organizers explained that the event was also about raising safety awareness for both cyclists and motorists.
"Safety is an issue for all of us riding so we wanted to make it safer for us to ride so one of the first things we want to do is educate riders on the right way to ride and that's our most important goal I think," said organizer Rich Griffith.
Griffith added that he hopes to bring the event back next year.