Temperatures may be cooler than usual, but that hasn't stopped people from getting a head start on the holiday weekend. Visitors are starting to roll onto the Grand Strand for the Easter holiday.
"We got here around ten and there's maybe five times the amount of people on the boardwalk as opposed to the previous Fridays," said Timothy Brummet with Recco Marketing.
With tourists starting to make their way to the beach, many businesses along Ocean Boulevard are hopeful that this will finally end the late start to the busiest part of their year.
Although the new numbers out from the state say the unemployment rate decreased to 8.6 percent in February, local merchants are already struggling this season.
"We were much busier last year at this time. We're missing a lot of our spring breakers," said Polly Tomecko, a Boulevard store employee.
Many people along Ocean Boulevard say although the weather has delayed their spring plans, this is the perfect time to look for jobs, especially those who relocate from out of town.
"I was looking to move down here within the next two weeks, and it happened immediately. So I moved immediately," said Myrtle Beach resident Robert Pouncey.
And for those who need help looking for seasonal employment, Myrtle Waves water park is holding a job fair next Thursday from 3:30 p.m. - 6 p.m.
The park hopes to fill more than 220 positions.