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Bars, restaurants prep for annual opportunity off the field

Some Myrtle Beach-area restaurants have been busy getting set to host Super Bowl watch parties. Overtime Sports Cafe in North Myrtle Beach is hoping their preparation will pay dividends. (Taggart Houck/WPDE)

Myrtle Beach-area bars are ready to serve drinks, wings and other fan favorites, most of them were busy all day Sunday.

Many restaurants spent days preparing for what some call the busiest day of the year. It creates opportunity for profit and also creates opportunity for creativity.

"We have our ice luge which is a Vince Lombardi Trophy," said Andy Frey, with a smile Sunday morning. Frey manages Overtime Sports Cafe in North Myrtle Beach.

His team is one of many working hard off the field during Super Bowl XVII between the New England Patriots and Philadelphia Eagles. They've been preparing region-specific dishes.

"Anything from chili cheese fries, which is Philadelphia. Today we're doing New England Clam Chowder appetizers. We have Super Bowl Rings, which are onion rings," he said.

They planned for plenty of fun in between plays and have a few games around the bar. One involves a tricycle.

It's a race around some parts of the bar, forcing riders to put the pedal to the metal out in the parking lot. Winner gets a prize, Frey said.

For golf enthusiasts, they've planned a putting contest using a small strip of green.

The restaurant seats about 400 people. Just about every seat should have a view of the game, or two.

"137 screens and Justin Timberlake will be on all the screens also," he said, laughing.

Each screen, some ranging in different sizes, will be set to the big game.

Speaking of screens, how about a free one at King Street Grille at The Market Common? It's part of an in-game raffle according to King Street Grille General Manager Corey Gaines.

"We're gonna give away a 49 inch Toshiba TV at the end of the game. You just have to be present to win and 21 or over," he said.

His team also spent time getting ready. The wings were on full blast Sunday. Employees placed promotional sunglasses in buckets around the bar. The notorious "Steelers Country" restaurant is no stranger to the Super Bowl.

"We'll have a full restaurant as well, but once people get in here and get settled in they'll be here for the long haul for the game," said Fields.

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