For visitors and locals alike, the beach is a top destination for relaxation and recreation. Even on cooler days, you'll find people on the sand enjoying the weather, and many aren't thinking about the potential to get sunburned.
"Somebody laying on the beach for a prolonged period of time because they're not sweating and getting hot and what not, they're less likely to cover up. You can see some fairly bad burns starting to take place this time of year in the spring," said Dr. John Molnar with Grand Strand Regional Medical Center.
"It's deceiving because we've got some wind it's cool, the waters cool which leads you to believe you don't need as much, but obviously you do," added Hal Chandler who's visiting the Grand Strand with his family.
But now a recent study shows a variation of Vitamin A, retinyl palmitate, can have a negative affect on the body, creating skin damage rather than protection.
Environmental Working Group says the additive is found in 41 percent of sunscreens.
With some sun protection products in question, experts offer an alternative.
"The best thing is to cover up and stay out of the sun really because even the sunscreen doesn't offer 100 percent protection."
Hal Chandler says preparation is key and educates his children about the dangers of sun overexposure. "Hopefully we're past the the day that people think that rich tan glow is that look of health, because it's really not."
Even with the potential dangers of the added ingredient in sunscreens, they are still on the market for now.
Environmental Working Group says the first federally regulated sunscreens won't be available until 2012.
According to the Skin Cancer Foundation, one in five Americans develop skin cancer in the course of a lifetime.